Recently I spoke at Podcamp Philly 2011 about Working With Wikipedia. Here’s the abstract:
Are you sick of having your Wikipedia edits rejected? Want to get your content on one of the mosty viewed websites in the world but don’t know how? Then this session will set you straight on how to work with the world’s most popular social encyclopedia.
Wikipedia remains a premium online content outlet, but it’s complex culture makes it impenetrable to most marketers. This presentation explains how to get edits and articles to “stick” on Wikipedia through engaging the editorial community. As a highly valuable asset for both Search and traffic, understanding the landscape of this social content repository enables passive marketing possibilities that help shape user opinion favorably.
Presented by Razorfish’s Senior Search Copywriter & Social Media Strategist Ron Sansone, this session will provide details on how to develop the message you wish to convey in an encyclopedia fashion, how to engage the user base to get it to stick and how to build a strong reputation among the community.
Here’s my presentation deck, courtesy of Slideshare:
